We study the problem of pricing under a Multinomial Logit model where we incorporate network effects over the consumer’s decisions. We analyse both cases, when sellers compete or collaborate. In particular, we pay special attention to the overall …
This paper considers trial-offer markets where consumer preferences are modelled by a multinomial logit with social influence and position bias. The social signal for a product is given by its current market share raised to power r (or, equivalently, …